Principles of Marketing Engineering (07) Paperback Trafford Publishing

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"Principles of Marketing Engineering" is a textbook published by Trafford Publishing, focusing on the subject area of Business & Economics. Authored by Gary L. Lilien, Arvind Rangasway, and Arnaud De Bruyn, this new edition in English covers marketing in a general sense, making it suitable for adult education and further education levels. With 210 pages and a trade paperback format, this textbook can assist individuals in understanding the principles of marketing engineering in a comprehensive and accessible manner. The book is new outside covers aren’t perfect. Look at pics, please but the insight is perfect 

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