The product is Cutlip and Center's Effective Public Relations by Glen Broom, a revised edition published by Pearson Education in 2012. This textbook, with 456 pages, focuses on the subject area of business and economics, specifically on public relations. Written in English, the book offers insights and strategies for effective public relations in a trade paperback format. The authors, Bey-Ling Sha and Glen Broom, provide valuable information for students and professionals looking to enhance their understanding of public relations concepts and techniques.