" Asking Questions: The Definitive Guide to Questionnaire Design" by Norman M. Bradburn, Brian Wansink, and Seymour Sudman is a comprehensive textbook for market research, political polls, and social and health questionnaires. This revised edition, published in 2004 by Wiley & Sons, provides a detailed methodology for crafting effective questions and designing questionnaires. With a focus on research methods for the social sciences, the book offers valuable insights for students and professionals in the fields of business, economics, and social sciences. Written in English and available in a trade paperback format, this book is a valuable resource for anyone interested in questionnaire design and research techniques.