Introduction to Advertising and Promotion, 3rd Edition (1994, HARDCOVER, VG)

  • Post author:
  • Post category:
  • Post comments:0 Comentários

This is a free instructor’s copy. See photo. The product is a textbook titled "Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective" by authors George E. Belch and Michael A. Belch. Published by McGraw-Hill Higher Education in 1994 as part of the Irwin Series in Marketing, this hardcover book has 762 pages and covers the subject area of Business & Economics. With a focus on advertising and promotion, the textbook provides an overview of integrated marketing communications.

Continuar lendoIntroduction to Advertising and Promotion, 3rd Edition (1994, HARDCOVER, VG)

Research Methods in Education- K. Morrison, L. Cohen & L. Manion 2011, Paperback

  • Post author:
  • Post category:
  • Post comments:0 Comentários

Research Methods in Education by K. Morrison, L. Cohen & L. Manion is a comprehensive textbook published by Routledge in 2011. This 762-page trade paperback covers a wide range of research methods in education, including experimental methods and general research techniques. Written in English, this book is a valuable resource for students and professionals in the field of education, providing a detailed exploration of various research methods and approaches. With its authoritative authors and in-depth analysis, this textbook is an essential addition to any educational research library.

Continuar lendoResearch Methods in Education- K. Morrison, L. Cohen & L. Manion 2011, Paperback