By KOTLER & ARMSTRONG. Principles of Marketing, Global Edition.

Published by Pearson Education, this book covers various topics within marketing, including general principles and strategies. With 736 pages and a hardcover format, this textbook is a valuable resource for anyone looking to deepen their understanding of marketing concepts and theories.

This textbook covers both theory and hands-on exercises in equal measure.

"Principles of Marketing by Gary Armstrong (2017, Hardcover)" is a comprehensive textbook focusing on the subject area of Business & Economics, specifically within the realm of Marketing / General. Published by Pearson Education, this 736-page book provides essential principles and insights into the field of marketing. Written in English, the book is designed for students and professionals looking to deepen their understanding of marketing strategies and tactics. With a compact size of 3.9 x 3.9 x 3.5 inches, this hardcover edition is a valuable resource for those interested in enhancing their knowledge of marketing principles.

Dive into the comprehensive world of marketing with "Principles of Marketing" by Gary Armstrong, a robust hardcover textbook that's a go-to resource for students and marketing professionals alike.

"Principles of Marketing" by Gary Armstrong is a comprehensive textbook on the subject area of Business & Economics. Published by Pearson Education in 2017, this hardcover book covers the principles of marketing in a clear and informative manner. With 736 pages, this textbook is written in English and is designed for students and professionals looking to deepen their understanding of marketing concepts. The author's expertise in the field of marketing makes this book a valuable resource for anyone interested in the subject.

You will find that this textbook uses simple language without dumbing things down.

You are purchasing a Very Good copy of 'Principles of Marketing'. Condition Notes: Book is in very good condition and may include minimal underlining highlighting.