Market Opportunity Analysis: Text and Cases by Robert E. Stevens Paperback

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The "Market Opportunity Analysis: Text and Cases" by Robert E. Stevens is a textbook focusing on business and economics. Published by Hawthorne Educational Services in 2006, this book covers topics in consumer behavior, finance, marketing research, and general marketing. With a publication year of 2006, this English-language paperback book is 263 pages long and authored by Philip K. Sherwood, John Paul Dunn, David L. Loudon, and Robert E. Stevens. It provides valuable insights and case studies for students and professionals in the field of marketing and research.

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