NEW: Principles of Marketing by Philip Kotler 19th INTL ED-9789357055215
A nice touch in this textbook is the cheat sheet for common formulas.
A nice touch in this textbook is the cheat sheet for common formulas.
This textbook is from a reputable publisher known for academic quality.
By Gary Armstrong; Prafulla Agnihotri. Principles of Marketing, 19th Edition.