MKTG 12: Principles of Marketing 12th Ed Lamb/Hair/McDaniel — Paperback Textbook

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The MKTG 12: Principles of Marketing 12th Ed Lamb/Hair/McDaniel paperback textbook, published by Cengage Learning in 2018, is a comprehensive resource for adult and further education students studying business and economics. Written by authors Carl McDaniel, Charles Lamb, and Joe Hair, this illustrated textbook covers topics in marketing, commerce, and general business principles. With 410 pages and a size of 10.8 x 8.4 inches, this trade paperback textbook is a valuable tool for learners looking to deepen their understanding of marketing concepts in an accessible and engaging format.

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MKTG principles of marketing

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The "Principles of Marketing" textbook by Carl McDaniel, published by Cengage Learning, is a revised edition designed for adult education and business students. This trade paperback book covers the fundamentals of marketing with a focus on business and economics. Written in English, it is part of the Mindtap Course List Series and provides a comprehensive overview of marketing principles for those looking to enhance their understanding in the field.

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MKTG 12: Principles of Marketing 12th Ed Lamb/Hair/McDaniel — Paperback Textbook

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MKTG 12: Principles of Marketing (12th Edition) Authors: Charles W. Lamb, Joseph F. Hair & Carl McDaniel Paperback – Authoritative student edition published by Cengage — ISBN: 978-1-337-40759-5 Condition: Used textbook with normal student wear — cover has creases and bent corners (see photos), pages intact, no missing chapters. Ideal for students taking a Principles of Marketing course, or for business reference. Includes all pages; access code may or may not be valid (please assume no code included unless specified). Ships quickly from a smoke-free home. Feel free to request close-up photos of spine, binding, or any page markings.

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MKTG 12: Principles of Marketing 12th Ed Lamb/Hair/McDaniel — Paperback Textbook

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MKTG 12: Principles of Marketing (12th Edition) Authors: Charles W. Lamb, Joseph F. Hair & Carl McDaniel Paperback – Authoritative student edition published by Cengage — ISBN: 978-1-337-40759-5 Condition: Used textbook with normal student wear — cover has creases and bent corners (see photos), pages intact, no missing chapters. Ideal for students taking a Principles of Marketing course, or for business reference. Includes all pages; access code may or may not be valid (please assume no code included unless specified). Ships quickly from a smoke-free home. Feel free to request close-up photos of spine, binding, or any page markings.

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