The "Principles of Marketing Vintage Textbook" published in 1994 by Gary Armstrong is a hardcover textbook designed for adult and further education levels. With a focus on business and economics, this vintage textbook covers the subject area of marketing in a comprehensive manner. Written at a proficiency level, this textbook by Prentice Hall is a valuable resource for those studying marketing and general business principles in the United States.
A nice touch with this unbranded textbook is the list of further reading at the end.
By KOTLER & ARMSTRONG. Principles of Marketing, Global Edition.
Principles of Marketing by Philip Kotler and Gary Armstrong (2013, Hardcover). Condition is Good. Shipped with USPS Media Mail.
marketing An Introduction by Gary Armstrong and Philip Lotler
Paperback clean pages no marks shelf wear
Principles of Marketing by Philip Kotler; Gary Armstrong Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less
Principles of Marketing by Gary Armstrong and Philip Kotler (2013, Hardcover). Overall good condition, does have some whiting/underlining in text.
Published by Pearson Education, this book covers various topics within marketing, including general principles and strategies. With 736 pages and a hardcover format, this textbook is a valuable resource for anyone looking to deepen their understanding of marketing concepts and theories.
What stands out about this textbook is the clear separation of chapters by theme.
