Framework for Marketing Management

Specifications

All Returns AcceptedReturnsNotAccepted
GenreManagement
Number Of Pages360 Pages
LanguageEnglish
PublisherPearson Education
SubjectMarketing / General
Publication Year2015
Item Height0.4 in
Item Weight20 Oz
TypeTextbook
Item Length9.1 in
AuthorPhilip. Kotler
Subject AreaBusiness & Economics
Item Width7.5 in
FormatTrade Paperback

A nice touch in this textbook is the index of terms with page numbers.

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