Marketing Management: Text and Cases (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Marketing Management: Text and Cases (MCGRAW HILL/IRWIN SERIES IN MARKETING)

USD 5.00 USD
SKU: Lx9S383a
GTIN: 9780256109559
Condition: Acceptable

Specifications

Country Of OriginIndia
ISBN9780256109559
Publication Year1993
SeriesSeries in Marketing
TypeTextbook
FormatHardcover
LanguageEnglish
Subject AreaBusiness & Economics
SubjectMarketing / General
Item Weight49.9 Oz
Number Of Pages864 Pages

A nice touch in this textbook is the timeline of major discoveries in the field.

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