Marketing Strategy: Text and Cases by O. C. Ferrell, 8TH INTERNATIONAL EDITION

Specifications

Return Shipping Will Be Paid ByBuyer
All Returns AcceptedReturns Accepted
Item Must Be Returned Within30 Days
Refund Will Be Given AsMoney Back
BindingSOFTCOVER
International ISBN9789355738486
ContentsSAME as in US edition
Product TypeINTERNATIONAL EDITION
Edition8TH EDITION
Number Of Pages576 Pages
LanguageEnglish
Publication NameMarketing Strategy
PublisherCengage Learning
SubjectMarketing / General
Publication Year2021
Item Height0.8 in
FeaturesRevised
Item Weight41.6 Oz
TypeTextbook
AuthorO. C. Ferrell
Item Length10.9 in
Subject AreaBusiness & Economics
Item Width8.6 in
FormatTrade Paperback

A nice touch is the revised glossary that defines every new term.

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