PRICING ON PURPOSE: CREATING AND CAPTURING VALUE By Ronald J. Baker – Hardcover

PRICING ON PURPOSE: CREATING AND CAPTURING VALUE By Ronald J. Baker – Hardcover

USD 40.95 USD
SKU: K3w9rx2g
GTIN: 9780471729808
Condition: Like New

Specifications

ISBN-100471729809
GenreBUSINESS & ECONOMICS
ISBN9780471729808
Subject AreaBusiness & Economics
Item Length9 in
SubjectMarketing / General
Publication Year2006
TypeTextbook
FormatHardcover
LanguageEnglish
Item Height1 in
AuthorRonald J. Baker
Item Weight22.4 Oz
Item Width6 in
Number Of Pages400 Pages

What stands out about this textbook is the highlighted key terms throughout.

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