Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics) -…
USD 8.18 USD
Specifications
| Release Year | 1998 |
| ISBN | 9780130957016 |
| Subject Area | Business & Economics |
| Item Length | 9 in |
| Subject | Advertising & Promotion |
| Publication Year | 1998 |
| Type | Textbook |
| Format | Trade Paperback |
| Language | English |
| Item Height | 0.6 in |
| Author | John Caples, Hahn |
| Features | Revised |
| Item Weight | 13.1 Oz |
| Item Width | 6.2 in |
| Number Of Pages | 320 Pages |
What stands out about this textbook is the way each concept is introduced with a question.
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